Apple: the writing’s on the wall

by Kat Clark

Clean Our Cloud Projection

Greenpeace activists project Facebook posts, tweets, and photos from supporters of the Clean Our Cloud campaign onto Apple's Cupertino headquarters early Tuesday, May 15, 2012.


For over a month now, our supporters around the world have been helping us tell Apple that they want a clean iCloud. Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy. So it was time for us to take your messages to Apple’s headquarters in the heart of Silicon Valley.

Right now, Greenpeace activists are projecting Facebook posts, tweets, and photos from supporters of the Clean Our Cloud campaign onto a wall of the company’s famous Cupertino headquarters.

We are turning Apple’s building into a giant canvas for your messages, using a high-tech laser projector to post them on the wall while live-streaming the action back to you.

Over 215,000 people have signed our petition asking Apple to power its iCloud with clean energy. The writing’s on the wall for Apple: it’s time to clean up the cloud. Send them the message yourself right now!

9 thoughts on “Apple: the writing’s on the wall

  1. I’m all for the environment but you guys are way out of line… sorry. You used to stand for something but now you are just a joke trying to make the front page. Attacking Apple is a big red flag in my book. Yes they could be better but they are far from the worst. You just pick them because they are the biggest. I think some good has come from your attacks in the past but now it is getting old. No one is listening anymore. I want to be on your side but you go about your agenda in completely the wrong way. It is very apparent that you are ill-informed just as the “250k” people who signed the petition. You are killing your reputation… what’s left of it… probably beyond repair at this point. Congratulations.

    • Their products are substandard, expensive, underpowered, poorly engineered junk produced for trendy, boring and technically inept people. Boycott Apple; cloud or otherwise.

    • Okay,, I might get what you’re saying. Unless I was someone that just believed everything to be true cause it was typed. I agree a little to a certain extent. Heres the thing though. If what you are doing as a company or what you sponsor or use or are in any way shape or form connected to human deths, I would say you need change in that dept. So, the energy Apple is using for their Cloud Computing is actually killing people. So lets move forward together and Help Other People Evolve. Its Called H>O>P>E// Google it. Thanks for your slam on GreenPeace,, They are not at all Negative. They are simply standing up for our felllow Humans. That means they are standing up for you and your family, and your friends and loved ones. So we are all connected you see.. Remember to knock on the sky,, Listen to what the stars tell you. Stay positive my friend. Cheers

    • I would like to say making the front page is incredibly important in this day and age. If people don’t hear about through various social medias, it didn’t happen. “If a tree falls in the woods…” You get the point. Also, when you say that Apple is “far from the worst” you fail to specify anyone who is worse. Who are these companies that are worse? Apple, as a corporation, has more money on hand than the US government. They rival the ExxonMobil’s of the world in terms of profit. They use facilities in China known for some of the worst human rights violations on the planet. And everyone has an iPhone. Who better to target? Go after the biggest kids on the block, and the rest will shortly fall. It seems to me you are making a silly, vague claim with very little to base your opinions on.

  2. I recently bought an I-Mac and can’t understand how a company that makes such an innovative product can’t figure out how to use clean energy. Come on, WAKE UP!!

    • Perhaps you (AND Greenpeace) should actually do some research as to exactly what companies are doing the most to use green resources. Greenpeace only does it for the free publicity they’ll garner attacking Apple. Cheap stunts are still free publicity….but you should at least try to make your stunts responsible and truthful.

  3. Come on Greenpeacesss. Really? Childish. There are better ways. Stop ruining the environment with your protest materials used. You are not making things better. Use your brains.

  4. I agree with Jeremy, Greenpeace is loosing credibility and influence by attacking the wrong company here. The latest publicity stunt at Apple headquarters is counter productive to your cause. Plus Apple has already announced that they intend to build the largest corporate fuel cell installation in the country for their North Carolina data center. (No thanks to you)
    Please leave Apple alone and focus on companies that have no regard for our environment.

  5. You guys are so stupid. Actually I take it back. You guys are brilliant. You take advantage of stupid people. Apple has planned renewable energy plants for years. Now you will take credit for it. What a bunch of charlatans you are. Idiots.

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