No matter what you think about fast-food, you’ll no doubt agree that rainforests shouldn’t be trashed to make packaging destined for the trash. Yet that’s exactly what KFC and its giant parent company YUM! Brands are doing.
But a new Greenpeace report, How KFC is Junking the Jungle shows just that. Careful supply chain research and forensic testing exposes how KFC is buying paper products from the notorious rainforest destroyer Asia Pulp & Paper (APP). This includes trees from endangered Sumatran tiger habitat.
Today Greenpeace is launching a global campaign to persuade KFC and parent company Yum! to clean up its act by cutting rainforest destruction out of its supply chain. To kick things off we’ve released a new video showing the Colonel freak out as his famous secret recipe is finally revealed. Watch it here.
Meanwhile activists at the KFC headquarters in Louisville, Kentucky have also given executives a wake up call they couldn’t ignore as they arrived for work this morning. A giant banner with a Sumatran tiger has been placed on the front pillars of the KFC headquarters reading: “KFC Stop Trashing My Home.” The building, nick-named “the White House” because of its resemblance to the U.S. Presidential residence, looks out on a lake where another team of activists deployed another banner to hundreds of Yum! Brand employees with a similar message.
KFC and Yum have done the least of any of the major fast food companies to rid their supply chain of rainforest destruction, ignoring the evidence and dragging their feet for years as we and others have tried to get them to change their sourcing. If endangered animals like the Sumatran tiger are to survive in the wild, companies like KFC cannot continue to turn a blind eye to rainforest destruction.
We know KFC and YUM! can do better. Help tell the Colonel that his secret recipe for rainforest destruction is ‘no good’. Right now people across the world, from Indonesia to China, Australia to America and around Europe are telling the one of the world’s biggest fast food company that responsible companies don’t turn rainforests into trash.