No matter what you think about fast-food, you’ll no doubt agree that rainforests shouldn’t be trashed to make packaging destined for the trash. Yet that’s exactly what KFC and its giant parent company YUM! Brands are doing.
The original Colonel Sanders couldn’t have imagined the company he founded in 1930 would be trashing rainforests half a world away from where he started it in Kentucky, USA.
But a new Greenpeace report, How KFC is Junking the Jungle shows just that. Careful supply chain research and forensic testing exposes how KFC is buying paper products from the notorious rainforest destroyer Asia Pulp & Paper (APP). This includes trees from endangered Sumatran tiger habitat.
Today Greenpeace is launching a global campaign to persuade KFC and parent company Yum! to clean up its act by cutting rainforest destruction out of its supply chain. To kick things off we’ve released a new video showing the Colonel freak out as his famous secret recipe is finally revealed. Watch it here.
Meanwhile activists at the KFC headquarters in Louisville, Kentucky have also given executives a wake up call they couldn’t ignore as they arrived for work this morning. A giant banner with a Sumatran tiger has been placed on the front pillars of the KFC headquarters reading: “KFC Stop Trashing My Home.” The building, nick-named “the White House” because of its resemblance to the U.S. Presidential residence, looks out on a lake where another team of activists deployed another banner to hundreds of Yum! Brand employees with a similar message.
KFC and Yum have done the least of any of the major fast food companies to rid their supply chain of rainforest destruction, ignoring the evidence and dragging their feet for years as we and others have tried to get them to change their sourcing. If endangered animals like the Sumatran tiger are to survive in the wild, companies like KFC cannot continue to turn a blind eye to rainforest destruction.
Tell KFC to stop using rainforest destruction before it’s too late.
We know KFC and YUM! can do better. Help tell the Colonel that his secret recipe for rainforest destruction is ‘no good’. Right now people across the world, from Indonesia to China, Australia to America and around Europe are telling the one of the world’s biggest fast food company that responsible companies don’t turn rainforests into trash.
This just shows the arrogance of KFC. When it knowingly uses practices that is destroying habitat…..it says a lot about the mindset of the company. When I find companies, such as KFC, I refuse to do business with them.
This is the norm with almost every consumer food store out there, the idea of them actually using their brains and coming up with a better solution of course would be the best idea. They have in some cases a percentage of recycled material in their products but its time they used 100% (how hard is it to coat it in wax to prevent food touching the card or paper?) they do it on the drinks containers do they not? Now i live in Kentucky and of course KFC here is Lees Chicken (they were together originally but split) Same food same process same line in packaging, makes you wonder just how many others out there are doing the same. Best idea of all, dont eat their stuff you only have to look at the process of chicken farming on mass scales. If you want to make a stand, choose something else for lunch, dinner or even breakfast.