When you treat yourself to some fried chicken, the last thing you expect this to do is help push Sumatran tigers closer to extinction. That’s why Greenpeace’s LA frontline program took our “KFC Revolt” to the streets: to raise awareness of KFC’s destructive habits. In short, they’re using packaging made from Indonesia’s rainforest and buying from paper suppliers that are pulping forest habitat that is crucial for some of the world’s most unique rainforests animals.

The LA demonstration began right outside the KFC on 3rd street and continued throughout the Grove – a gigantic outdoor mall. Was it the huge banner, the jungle music or the activists in tiger costumes that inspired onlookers? Either way, shoppers at the Grove added their voices to the many that have already aired their disgust that the Colonel’s helping to trash the rainforest. Inside the KFC restaurant, an elderly woman – shocked by the Colonel’s evil secret – went even further by vowing never to eat at KFC again.

Local residents described the protest as creating “a united effort to end rainforest destruction” but our work is far from over. Until KFC wises up and cuts ties with companies that are turning ancient forests into cheap packaging – Greenpeace supporters around the world will keep up the pressure.

If you haven’t already joined in, get revolting here. Finger licking good or not, KFC has no right to turn the rainforest into trash.

Written by Noel Shankel