Last week, Greenpeace posted a comparison of Romney’s new “War on Coal” TV ads with coal industry advertising. Our analysis shows that Romney’s ads mirror four decades of coal industry advertising.
It turns out that the coal industry is not only providing Romney with talking points for his TV ads, but also with human props. The Romney “War on Coal” TV ad features the candidate speaking in front of a crowd of coal miners. Murray Energy Company forced these miners to miss a day of work without pay, and told them that attendance was mandatory at the Romney event. On Tuesday, Progress Ohio filed an FEC complaint over the use of coal miners in the Romney TV ad. “Clearly the [Romney] campaign should have thought better of exploiting the forced support of these workers,” said Brian Rothenberg, Executive Director of ProgressOhio.
The TV ad is running in coal states, including Ohio and West Virginia. In the ad, Romney declares “we have 250 years of coal! Why wouldn’t we use it?” Greenpeace analysis revealed that this estimate is frequently used in coal advertising, even though the National Academy of Sciences shows it to be vastly overestimated.