KFC’s Colonel Sanders got Dipped into a giant dunk tank of dipping bbq sauce – that was your choice!
The Big Dip’im’ event was part of our ongoing campaign to convince KFC to stop using rainforest materials in their packaging. We promised that if more than 30,000 of you would email KFC’s board of directors, we’d invite you to vote for which sauce to dunk the Colonel in – an event that we live streamed around the world.
So here is a big thank you for taking action and helping us making The Big Dip’im event a success. We needed to give KFC a saucy wake-up call and let them know – again – that it’s time to drop rainforest destruction off the menu and give animals like the last 400 Sumatran tigers a shot at survival.
Yum! needs a global policy to give deforestation the boot once and for all. Until then and with your help, we’ll keep the wake-up calls coming.
And let’s keep it up – share the Dig Dip’im video and let’s keep sending a message to KFC and YUM!’s board of directors!