Love is in the air. As polarizing as Valentines Day can be, one can’t deny its underlying themes. And I’m not talking about chocolates and flowers. Feel however you want about the holiday, there’s a lot to be said for the power of love and action.
Greenpeace activists across the country showed a little love to KFCs yesterday- and in return are hoping for a little action. You see; KFC’s relationship to packaging has had a rocky history. In May of 2012, Greenpeace discovered that KFC along with several other companies were junking the jungle. So we started a campaign that spread across the world, to save rainforests from being turned into chicken buckets. Last December, KFC and their parent company Yum! Brands expressed interest in taking an active role in saving rainforests by announcing a new sustainable packaging “policy.” Many fast food competitors have “gone all the way” and committed to policies that protect rainforests from becoming throwaway fast-food wrapping…or anything else in their restaurants. But thus far KFC’s action is little more than an enticing glance from across a crowded room.
On Valentine’s Day activists across the country delivered hundreds of Valentine themed petitions to their local restaurants – hopeful that showing KFC a little love will encourage them to show a little concrete action to keep rainforest out of their supply chain.
It’s time for KFC to change its relationship status with rainforests from “its complicated” to “its awesome for sun bears.” With only 400 Sumatran tigers left in the wild, we don’t have time to waste. Take action and tell KFC to develop a comprehensive packaging policy that keeps them out of rainforests once and for all. Do it for the love of tigers!