Apple just released a beautiful new video of the solar array it recently built in Maiden, North Carolina.
This project is the largest end-user-owned photovoltaic solar array in the country. It will be powering Apple’s internet data center in North Carolina, which stores all of your contacts, photos, text messages, and really anything else on Apple’s iCloud.
Prior to the construction of this solar array, Apple was powering its North Carolina data center with dirty coal-fired power supplied by the energy utility Duke Energy. I was surprised that a progressive company like Apple would power itself with energy that causes pollution and global warming.
With your support, Greenpeace set out to change Apple’s dependence on dirty energy. During our Clean our Cloud campaign last year, we worked with Apple’s customers to show the company that its loyal supporters wanted an iCloud powered with clean energy.
Activists all over the world took action, including some dressed as life-sized iPhones walking around Apple’s HQ in Cupertino, CA:
And Apple’s not the only tech giant that you’ve convinced to move to clean energy. Google is working to get more clean energy on the grid, and Facebook committed to power its data centers with 100 % clean energy after Greenpeace’s “Unfriend Coal” campaign:
Thanks to the public pressure that you put on Apple, it has joined them and pledged to use 100% renewable energy to power its data centers across the country. This solar array is just the beginning and a sign that the Clean Energy Revolution is in full swing.