Cincinnati, March 4th 2014 – Greenpeace activists protested Procter & Gamble’s link to tropical deforestation at the company’s global headquarters today, hanging from a zipline between the building’s two iconic towers.
— Greenpeace USA (@greenpeaceusa) March 5, 2014
10:10 AM EST Granted bond
9:00 EST News Coverage
3:10 EST People respond
2:45: Coming down
2:30: View from the top 2:20 EST: Things looking up
2:00 EST Local buzz
1:45 EST Down to the wire
1:30 EST: LOCAL NEWS COVERAGE
1:05 EST Wiping out forest habitat
1:00 EST: Banner deployed
12:30 EST: Activists on zipline
The nine activists, one of whom dressed in a tiger costume while hanging from the zipline, also unfurled two 50 ft. banners from the building with the message “Head & Shoulders, Stop Putting Tiger Survival on the Line” and “Head & Shoulders, Wipes out Dandruff & Rainforests”.
“P&G is buying palm oil linked to rainforest destruction, to make everyday products like Head & Shoulders and Oil of Olay,” said Joao Talocchi, Greenpeace Palm Oil Campaigner. “Rainforest destruction is endangering species like the Sumatran tiger and orangutan. We should be able to wash away dandruff without wiping out tigers.”
Indonesia’s forests are disappearing at a rate of more than nine Olympic swimming pools each minute, with palm oil being the biggest driver of that deforestation. Forest destruction in the region is pushing the Sumatran tiger and orangutan to extinction. To highlight this, Greenpeace also launched a video today, spoofing P&G’s Thank you, Mom commercials.
“P&G prides itself on being innovative. Yet companies like L’Oreal, Nestle and Unilever have already made strong commitments to prevent dirty palm oil getting into their products, leaving P&G trailing behind,” said Talocchi.
Greenpeace International conducted a year-long investigation, including field trips in Indonesia, which exposed links between controversial palm oil plantations and the P&G supply chain. As recently as January 2014, tropical rainforest in endangered orangutan habitat, was actively being cleared by a P&G supplier, Kuala Lumpur Kepong Berhad (KLK). Both P&G and KLK are members of the Roundtable for Sustainable Palm Oil (RSPO), which has principles prohibiting this practice. To prevent this and further deforestation scandals, Greenpeace urges P&G to adopt a robust no-deforestation policy for all its palm oil purchases.