You might remember Olivia Palermo from the MTV series “The City.” But she’s not just a reality star these days.
Palermo is now an international icon of fashion, having launched a jewelry line, a fashion blog, and appeared as a guest on “Project Runway.” And for two years now, she has been the face of VITAMINA, a women’s clothing brand in Argentina. She seems to have become the brand’s it-girl.
But there’s something that maybe Olivia Palermo doesn’t know: the owners of VITAMINA plan to destroy more than 14,000 acres of pristine forests in the province of Salta, Argentina. This swath of forest is home to animals in danger of extinction. Indigenous communities and their homes there are protected by the Forest Law of Argentina.
Unfortunately the governor of Salta has granted illegal permission to destroy forestland in this region, forestland that 1.5 million Argentines voted to protect.
We think Olivia would want to know that she’s about to become the face of a brand that wants to ruin the forests of Argentina. Help us tell her (and ask her for an explanation) by sending her a tweet now!