For International Tiger Day, little cats are helping save the big cats.
Online, cats are one of the most powerful phenomena that’s ever existed. Cat photos are shared twice as many times as selfies. The rise of the famous Internet cats has proven they’re a force to be reckoned with.
Saving the tigers is something that unites these cats (and their owners) and today, on International Tiger Day, we’ve teamed up to release a video to encourage cats everywhere to raise their paws for the cause.
The film, featuring Lil Bub, Princess Monster Truck, Hamilton the Hipster Cat, Nala Cat, Venus, Spangles and more, is cute, but carries a serious message too.
There are only 3000 tigers left in the wild worldwide. Their homes are being destroyed for palm oil plantations in Indonesia, coal mining in India and illegal logging in Eastern Russia. Greenpeace has been working on the ground to save the tigers, but needs a helping paw to spread the word.