About Chiara Campione

Chiara Campione is a campaigner in Greenpeace Italy.

Gucci “bag” a new kind of eco-luxury

Every time I meet someone and let them know that I work for Greenpeace they usually picture me with a helmet on my head, hanging from a rope or under the pressure of a water hydrant in the middle of the ocean. And every time I arrange a meeting with a top executive from some company to deliver them our demands there is often a look of surprise on their faces when I show up in a suit, minus the helmet and climbing rope. Continue reading

Benetton shows its true colors and commits to toxic free fashion

It’s about time the Detox campaign officially landed on the stylish streets of one of the world’s most high profile fashion centres.

Here in Italy we are celebrating the latest Detox commitment, announced today by the Benetton Group, which owns brands such as Sisley, Playlife and most famously, the United Colors of Benetton.

It’s commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020 comes hot on the heels of similar annoucements from Zara, Mango, Esprit and Levi’s, who responded to waves of pressure from activists and consumers around the world calling for fashion without pollution. Continue reading