Another fashion brand is detoxing. Japan’s leading international casual wear brand, Uniqlo, begins the new year with a public commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020.
This comes just a month after Zara, Mango, Esprit and Levi’s announced similar individual commitments, responding to waves of pressure from activists and consumers around the world.
Competitors in the fashion world including GAP, G-Star Raw and Calvin Klein are looking increasingly out of touch now that 12 of the world’s top high street fashion brands have committed to Detox. Do these brands not know that transparent production practices and toxic-free fashion are hot in 2013, or do they simply not care? Continue reading