Months ago, forest destroyer Sinar Mas told industry peers that it would formally respond to issues raised by a Greenpeace report.
After mountains of bad press and losing business, many had hoped the palm oil, paper, and coal giant would use this moment to come clean, admit mistakes and move forward to improve its business.
Unfortunately, Sinar Mas is not showing any signs of doing that.
Sinar Mas was meant to publish an audit into its own activities by the end of June. They baulked and postponed until late July. Now, they are saying it will be August 10th.
In the meantime, Sinar Mas has hired PR firm Bell Pottinger to help present their greenwash. Bell Pottinger recently did public relations work for Trafigura, the oil trading company who was recently convicted and fined for illegally transporting toxic waste to the Ivory Coast.
Classy clientele!
Anticipating that Sinar Mas will try to greenwash the results of their flawed audit, Greenpeace just released (more!) fresh evidence that notorious forest destroying practices continue unabated and in direct violation of the company’s own environmental commitments on protecting forests and peatlands.
The report, Empires of Destruction, contains evidence that Sinar Mas is clearing rainforest and peatland areas on the island of Borneo. Further photographic evidence shows Sinar Mas recently cleared rainforest orangutan habitat. While Sinar Mas talks about protecting rainforests and peatlands, its actions speak louder, and tell a different story.
But, it is not just what Sinar Mas has done in the past that should cause alarm – it is what it plans to do in the future.
In addition the report details how Sinar Mas plans to expand its empire of destruction even further. Last week, the Sinar Mas palm oil division, Golden Agri Resources, confirmed plans to expand into an additional 2.5 million acres
With wildlife like the orangutan and Sumatran tiger being pushed towards extinction, the Paradise Forests cannot afford to continue to be the victim of Sinar Mas’s ever expanding empire.
The good news is that Nestle, Kraft, Unilever, HSBC, and other prominent companies are distancing themselves from Sinar Mas.
Until Sinar Mas is no longer involved in destroying rainforests and peatlands, other companies who still purchase from them – like fast food companies Burger King, Dunkin’ Donuts and Pizza Hut – should take similar measures.
Take a moment now to tell those companies to stop serving up forest destruction!

Good news! Thanks to people like you and the hard work of some dedicated orangutans, HSBC – the world’s largest banking and financial services company – has dropped forest-destroyer
Sinar Mas is a huge conglomerate, and palm oil is only one of its businesses…and only one of the ways it destroys rainforests. Asia Pulp & Paper – it’s giant paper branch – is one of the largest paper companies in the world, and one of the worst threats to rainforests and carbon-rich peatlands in Indonesia.
The report has already earned a lot of international attention and been reported on in with media outlets such as the
In the US, we decided to help motivate the bank with creative activism. In San Francisco on Tuesday, orangutans showed up on the busy sidewalks in the heart of the financial district. They, along with their human friends, distributed hundreds of flyers to passersby, and inspired people to make calls to HSBC headquarters. The orangutans and their friends ended their visit to HSBC with a rousing song entitled “Oh, HSBC” (sung to the tune of “Oh Christmas Tree”).

This is the first major international support for a REDD deal since the disappointing UN climate talks in Copenhagen last December. And its big news for the climate since Indonesia is the world’s third largest greenhouse gas polluter after the U.S. and China because of the destruction of its rainforests and peatlands.
rests and peatland destruction.
With its new policy, Nestle commits to identify and exclude companies from its supply chain that own or manage “high risk plantations or farms linked to deforestation.” This would apply to the notorious 

corporate CEOs is the annual shareholder meeting. It’s their chance to trumpet successes, inspire investments in their company, and look forward to the year ahead. For 


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