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THE WITNESS
Forest campaign director for Greenpeace US. Based in San Francisco. 
This morning, Asia Pulp and Paper – the world’s third largest paper and packaging company – announced that it was turning over a new leaf. It’s promised to stop chopping down Indonesia’s rainforests, home to the last tigers and endangered orangutans.
This breakthrough wouldn’t have happened without your help. Thanks to you, we persuaded over 100 of APP’s biggest customers to take their business elsewhere. Here are some of the highlights from the last two years. Continue reading
KFC recently uploaded a new statement to their website called “Sustainable Sourcing and Waste Recovery”. It looked like this could – if properly taken further – be the start of KFC’s response to the campaign that has seen hundreds of thousands of people take action to tell KFC bosses to stop driving the destruction of rainforests.
Greenpeace asks KFC and Yum! brands to halt rainforest destruction to produce throwaway packaging
YUM’s David Novak is being awarded best CEO of the year tonight at a dinner event at New York’s stock exchange. This won’t be a surprise in corporate circles; after 15 years at YUM! Brands and releasing his own book on management ‘Taking People with You’, Novak is known for his leadership.
We have to question though what real leadership actually looks like, as YUM!, the company group Novak leads, seems to have no problem with rainforests being trashed for KFC’s throw away packaging. Continue reading