KFC’s Secret Recipe: Rainforest Destruction

No matter what you think about fast-food, you’ll no doubt agree that rainforests shouldn’t be trashed to make packaging destined for the trash. Yet that’s exactly what KFC and its giant parent company YUM! Brands are doing.

Action at Yum! Brands Inc. headquarters in Louisville, KentuckyThe original Colonel Sanders couldn’t have imagined the company he founded in 1930 would be trashing rainforests half a world away from where he started it in Kentucky, USA. Continue reading

Another Forest Win “Transforms” An Industry

Victory

When Greenpeace released a carefully researched exposé How APP is Toying With Extinction in June, we exposed the ties between leading toy makers and rainforest destruction in Indonesia. Realizing parents don’t want to buy toys wrapped in rainforest destruction, toy companies have responded. Lego took action in July.

Last month, Barbie-maker Mattel did too. Now today, toy-giant Hasbro, makers of Transformers, G.I. Joe, My Little Pony, Monopoly and many other games and toys, has announced a new global policy for the paper it uses.

The new Hasbro policy means it will avoid buying paper for things like toy packaging and board games that comes from endangered forest destruction. That includes notorious forest-destroyer Asia Pulp & Paper (APP). Over time, Hasbro will also be increasing the recycled paper and Forest Stewardship Council certified sustainable fiber in its packaging.

With this latest toy-giant taking action , I think you could say we have “transformed” an industry. But, that’s not the end of the story. Ultimately, this is not about toy robots and ponies—it’s about making a difference for forests and the people and wildlife that depend on them. And that means making sure companies like APP get a clear message that deforestation is bad for business. In a market economy, supply and demand drives innovation and change. Companies give customers what they want—or risk their bottom lines.

We have seen many companies try to avoid green innovation pretending that they can ignore, make fun of, or somehow fight what they hope is simply a fad. But, thanks to people like you, we’ve been able to demonstrate, overwhelmingly, that support for rainforest protection is not a passing fashion. It’s here to stay. It’s growing. CEOs that don’t get that—or, who refuse to innovate out of stubborness—will watch their companies fall behind. You don’t have to take my word for it:

 

So, let’s take a minute to celebrate this latest good news.

And, if you want to be part of the next good news story, take another moment to tell leading retailers not to wipe away rainforests with throw-away tissue products!

“You are just scum;” APP sinks to new low with personal attacks

Notorious rainforest destroyer Asia Pulp & Paper (APP) is not exactly a model of corporate responsibility.  But they seem to have added a new low mark with their latest, desperate antics to greenwash their soiled image.

One of APP’s Australian subsidiaries has been caught in an embarrassing incident, in which clumsy personal attacks on Greenpeace campaigners and others have been traced back to their senior staff.

Peat forest being destroyed to feed APP paper mills

You may have heard about our campaign work regarding APP and companies like Mattel, Hasbro and Disney, but toy packaging is far from the only business APP is mixed up in.  APP is also selling toilet and tissue paper under names like Paseo and Livi in countries around the world.

Greenpeace activists in Australia recently campaigned to convince a major supermarket chain down under, IGA, to ditch APP and its Australian affiliate Solaris. IGA was selling APP tissue, and used APP to make some of its own store-brand tissue products.  Then came the video of a tiger dying within a plantation operated by one of APP’s suppliers and just miles from where forest is being cleared to feed APP paper mills.  The video and the flurry of supporter emails to supermarket executives clearly had an impact: five days later, IGA stated that it would no longer be using Solaris for its toilet paper and would find an alternative supplier.  IGA still needs to commit to excluding APP from its supply chain entirely, but it’s a good step forward.

Solaris wasn’t happy about losing such a significant customer, and responded with expensive full-page advertizements in newspapers across Australia aiming to “[set] the record straight on Greenpeace”. It’s the same list of excuses, misleading statements and, let’s be honest, lies about what parent company APP is up to in Indonesia.

APP/Solaris Greenwash

All rights reserved. Credit: Solaris

Advertizement placed by APP subsidiary Solaris in Australian newspapers (via Mumbrella)

In addition to “setting the record straight” with the usual litany of greenwash excuses and rhetoric, APP says it “invite[s] Greenpeace to join us at the table and play a constructive role in protecting endangered species.”

Now things get interesting. Mumbrella, an Australian media and marketing website, became suspicious about the angry comments posted on its story about Solaris.  Many were overtly hostile personal attacks on Greenpeace staff.  One went so far as to call one Australian campaigner “scum”, while another launched quasi-racist attacks on IGA’s management.

Mumbrella followed up on the suspicious comments and checked the IP addresses from which the comments were posted.  They found that hostile comments posted under different names came from computers running on Solaris’s own network, while many more were from another, unidentified IP address, pretending to be different people.

So much for playing “a constructive role…”

According to Mumbrella, at least some of the comments were made by a senior member of staff who “owned up.”  Despite issuing a statement condemning the comments made from its own computers, Solaris still made a point of bemoaning the “unfair and ungrounded accusations” made by Greenpeace.

Apart from some basic lessons in etiquette and accountability, what else does this incident reveal?  It tells us a lot about APP’s global approach to criticizm levelled against it.  Rather than dealing with the serious problems they’re embroiled in – deforestation on a grand scale, pushing species closer to extinction, creating conflicts with local communities – the company seems more interested in throwing up a smokescreen and lashing out against perceived enemies.

But smokescreens are easily blown away, and personal attacks just backfire.  Until APP actually changes its ways, more and more customers like IGA will judge APP by its deeds, not its words, and walk away.

for the forests,

-Rolf

APP spins yet more greenwash with latest advertisement

Oh, this is marvellous. A new commercial for Asia Pulp & Paper (APP) has surfaced which, like their previous efforts, is a lesson in how to make a bad company seem downright satanic. Hats off then to Allyn Media for a beautifully shot, if completely fabricated, video.

There are so many things I could unpick, least of all the appalling hyperbole in the voiceover which at times flirts with the nonsensical (when was history ever described as “thick”?) but let’s just look at just one.

The video is called Reforestation, and the gist is that APP is planting a million trees a day “to create a greener Indonesia for our future.” Fabulous. The only snag is, those trees they’re planting in the video look an awful lot like acacia trees. Or maybe eucalyptus. Either way, it’s a plantation. A plantation founded on the ruins of a rainforest, previously cleared by APP suppliers to feed the company’s pulp mills.  

So the claim that this is being done “to preserve the natural beauty of [the] land” (as the Youtube description explains) is, like so many of the greenwash claims of APP, rubbish. Call me picky, but ‘natural beauty’ does not suggest to me a blanket of industrial monocultures which replace the habitats of tigers, orang-utans, and countless other species.

Fortunately, armed with just a little knowledge, APP’s greenwash is easy to see through. Just as well that Allyn Media also work on crisis communications to help its clients “win in the court of public opinion.” They must like and get well rewarded for this particular challenge.

Ken Breaks Up with “Bulldozer Barbie” & Her Rainforest Destruction

Update 3: This afternoon, ten activists were arrested for protesting at Mattel headquarters. But at this time, online activists in China, Indonesia and beyond are now waking up to take on Barbie’s rainforest destroying habit!

Update 2: Update: On ground level, Barbie cruised around in her bright pink “dream dozer” more worried about her wardrobe than the fate the forests, tigers, and our climate.  When asked what her reaction was to Ken’s objection to her role in forest destruction, she smiled, batted her lashes and said, referring to her bulldozer “do you think they will let me park this at the mall?”

Update: Another breakup banner from Ken has appeared hanging off the parking garage.

Today in Los Angeles, Ken, the perma-tanned, long time boy-toy of blonde icon Barbie, freaked out.

Why?  He found out that Barbie, and the company that makes her, Mattel, have been destroying rainforests in Indonesia for disposable packaging.  Check out the video of what happened when he learns the news:

But the story doesn’t stop there.  Wearing baby blue formal wear, Ken and a few buddies paid a visit to the Mattel HQ in Los Angeles today.  And, by ‘pay a visit’, I mean they climbed on top of the building, strapped on climbing gear, dangled off the roof outside the windows of awe-struck employees, and hung a 2,500 square foot banner reading “It’s OVER” for Barbie to see.  I guess you could say the guy has a flair for the dramatic.

Follow live:

If Barbie didn’t get the message, let’s hope Mattel executives will.  They have a big problem in their supply chain.  Research by Greenpeace reveals that Mattel has been buying paper for packaging linked to notorious rainforest destroyer Asia Pulp & Paper (APP).  APP is responsible for more forest destruction on Sumatra than any other company.  And they’re showing no signs of stopping even as endangered wildlife like Sumatran tigers, elephants and orangutans are pushed to the brink of extinction.

It is safe to say most parents don’t want to buy toys for their children wrapped in rainforest destruction.  Why then does Mattel wrap toys like Barbie in packaging full of rainforest wood?  Why don’t they have a global paper buying policy to prevent this sort of thing?  Maybe Mattel executives should spend a little less time thinking about their next marketing campaign, and a little more time about the sort of world they’re leaving behind for the kids they want to sell toys to.

Want to help make sure Mattel brass get the message? Take action now!

What YUM! Inc. Doesn’t Want You to Know

Activist Apes at a KFC

Have you ever heard of the company called YUM! Brands? Most haven’t. 

Despite that, YUM! is actually the world’s largest fast-food company… bigger than McDonald’s or Burger King.  You probably haven’t heard of them because they are the parent company (“yum-brella?”) to franchises like Pizza Hut, KFC, Taco Bell. 

All told, YUM! has more fast-food restaurants around the world than anyone else.

Being a global industry leader brings with it great power, and a duty to exercise that influence responsibly. This is especially true if you buy things like paper, beef, palm oil and other commodities often linked to forest destruction. So far, YUM! doesn’t seem to get that.

Last year, Greenpeace highlighted YUM! buying packaging from Sinar Mas palm oil company Golden Agri-Resources (GAR) and paper giant Asia Pulp & Paper (APP).  To its credit, Golden Agri-Resources made a significant announcement to end deforestation following intense Greenpeace campaigning and high-profile contract cancellations. But APP, continues its forest destruction unabated.  And, YUM! executives have maintained their head-in-the-sand approach rainforest destruction.

The “hear no evil, see no evil, speak no evil” routine of YUM! executives is particularly strange because it is the opposite of what we see happening in other companies. It is as if they are stuck in a cultural time-warp where social media, modern public relations and corporate responsibility do not exist. Executives from major brands are learning that corporate responsibility is actually good for business…and ignoring problems and customer feedback is not.

Don’t take my word for it. Watch what happened when a friendly activist and orangutan tried to deliver thousands of comments from customers to Pizza Hut.  Click here.

When will YUM! executives learn? How long will they ignore customers?  Click here to send a message to YUM! executives to let them know it is time they take action to protect rainforests!

Palm Oil Giant Announces Plan to Stop Forest Destruction

STOP DEFORESTATION

The global Greenpeace effort to end deforestation in Indonesia has enjoyed unprecedented success in the last year.  From the world’s largest food company and the world’s largest bank, to a global restaurant brand and one of the largest buyers of palm oil on the planet, it seemed that companies could not cut ties with palm oil from the Sinar Mas conglomerate fast enough.

The news today both results from, and dwarfs those previous announcements: Sinar Mas palm oil branch Golden Agri-Resources (GAR) has unveiled a plan to no longer destroy forests and carbon-rich peatlands.  This move by GAR would have been almost unimaginable just a year ago, and – if properly implemented – could be an historic step towards full forest and peatland protection in Indonesia.  It could also be enormously important for the survival of endangered wildlife like the orangutan and Sumatran tiger that have been pushed toward extinction as their forest habitat disappeared at a record rate.

Orangutans depend on shrinking rainforest habitat to surviveOf course, this commitment will mean nothing without implementation, and Greenpeace will be watching closely as that process moves ahead.  We understand that words without action are meaningless, and are always on the lookout for corporations trying to greenwash their image.

What does this major announcement mean for the hard-hitting global Greenpeace campaigning to achieve zero deforestation in Indonesia?  While we give GAR time to make its new policy real, we will not be calling on additional companies to cancel business with the company.  Instead, we are challenging other industry players to step up and make similar forest protection commitments.  Now is the time for other palm oil producers and users to stop stalling and start making real moves to change business as usual for the better.

This is also a huge opportunity to advance efforts by the Indonesian government to follow through on commitments to protect forests and slash climate pollution.  Indonesian President Susilo Bambang Yudhoyono announced a plan in 2010 to significantly reduce deforestation, including a two-year moratorium on forest destruction.  Efforts to formalize the moratorium have recently slowed.  The government should use this major industry announcement to move ahead, suspending new forest and peatland clearance permits, and reviewing activities in areas where licences have already been granted.

This “time out” is essential to cut down on illegal activities, corruption, confusion and to give Indonesia a chance to do sensible long-term land use planning.  By making reforms and improving its land management, the Indonesian economy – and people – will benefit with new investment, higher productivity and a position of leadership in international marketplaces.

Greenpeace exposes APP destroying forestsBack to Sinar Mas.  The giant conglomerate still has plenty of problems to address.  While we welcome this bold announcement and urge GAR to follow through, this is not an endorsement of Sinar Mas.  The commitments by GAR apply only to its palm oil branch.  So, companies like its paper arm, Asia Pulp & Paper (APP), continue with their forest destruction unabated.  That is unacceptable.  If GAR can turn a new leaf, so can APP.  As a whole, Sinar Mas companies could be a remarkable force for positive change; divided, it runs the risk of sending mixed messages, undermining Indonesia’s progress to create a greener, more prosperous future.

While there is much more to do, it is worth taking a moment now to celebrate the tremendous progress we have achieved.  That progress is due to the countless people throughout the country and around the world who took time to raise their voice and contribute their talents to this campaign.  If you are one of them, please accept my deep thanks and appreciation.  If you have not had a chance to participate yet, there is still plenty of work to be done!  You can start by telling fast-food giant YUM! Brands (and their subsidiary Pizza Hut) that it is time for them to take a stand for tropical forest protection.  Without a forest protection policy, they are not only getting increasingly out of date…they are becoming more and more a part of the problem!

for the forest (and climate),

-Rolf

Pizza Hut Execs Play Ostrich, Won’t Talk to Orangutans

Pizza Hut has a problem.

Greenpeace has documented the restaurant buying palm oil linked to deforestation in Indonesia – destroying the homes of the endangered orangutan.

It’s a problem other companies – like Nestle and Burger King – have had, and fixed. But, it’s not one that will go away by pretending it isn’t there. That shouldn’t be a surprise, since most problems don’t go away when they are ignored.

Want to add your voice to the thousands?

Click here to send a message to Pizza Hut execs.

It’ll only take a minute to tell Pizza Hut that you don’t want rainforest destruction with your pan-pizza. Join us in urging Pizza Hut to cut direct and indirect supply of Sinar Mas (leading rainforest destroyer in Southeast Asia) palm oil out of their supply chain.

Already, thousands of activists and pizza lovers have spoke up, asking Pizza Hut to stop supporting deforestation. If thousands of people were asking for your attention, what would you do? Listen? Well, if you were Pizza Hut executives, you would apparently stick your head in the sand and pretend it wasn’t happening.

“Corporate responsibility” is a buzz term that receives plenty of lip-service these days.  Some companies are taking it seriously, while others just pretend to care in order to greenwash their image.  But, even the phoniest of companies respond when issues about their business are raised. They pretend to care. That’s because in today’s world, you simply can’t afford to appear out of touch, dismissive or arrogant or your customers become, well, not very happy with you.

Plenty of executives – including industry leaders from major brands – are learning that conservation groups, far from being scary monsters to hide from, often have valuable insights and information to share.

That’s what makes the, “hear no evil, see no evil, speak no evil” routine of Pizza Hut executives so strange. It’s as if they are stuck in a cultural time-warp where social media, modern public relations and corporate responsibility don’t exist. 

Don’t take my word for it.

The above video was filmed when Greenpeace activists tried to deliver thousands of postcards to Pizza Hut headquarters in Dallas. Watch, to see what happens.

Ancient Traditions, Modern Politics & the Future of Forests in Cancun

Looking towards the peak of an ancient Mayan pyramid A "chiclero" harvesting sap from a sapodilla tree

The tangled jungle had grown up and over the pyramid so thoroughly, I didn’t see it until I was standing at its base.  Looking up its steep slopes, I was overcome with a sense of history both human and natural.  How long ago was this ancient Mayan pyramid made? 1,000 years? 1,500 years? More? The thick leaf and litter, the tree roots intertwining with misshapen and tumbled blocks of rock all offered hints of a long history shrouded mostly in mystery.  The forest I was exploring was in the Zona Maya near the Caribbean coast of the Yucatán Peninsula in Mexico about a three hour drive south of Cancun. Admittedly, it is not the easiest place for pyramid, a forest, or a people to survive.  Shallow karst soils limit the size and height of trees and provide poor environment for agriculture.  Hurricanes storm the coast on an annual basis, often toppling large swaths of forest.  The poverty common to many rural parts of Mexico makes economic development difficult to start and sustain.  However, the descendants of the people who built the pyramid I saw still thrive, their lives interwoven with the forest like the tree roots wrapping in, around, and through the stone ruin.

But something new is taking root in the community as well.  It is a model of development and forest conservation that is getting attention outside of Mexico.  In partnership with the group Organizacion de Ejidos Productores Forestales (the Ejido Forestry Producers Organization), the community manages forests with a well-planned, three zone system.  In the zone nearest the community, they harvest materials for things like construction and firewood. The second is an “agriculture” zone where crops (including a beautiful array of colorful corn varieties) are grown in patches surrounded by forest.  This is also where white “chicle” sap – an ingredient for natural chewing gum – and selective tree felling takes place to harvest fine tropical woods.  The third area is a permanently protected for ecological and cultural values.  The idea is to protect forests while providing economic activities and forest products to sustain local people.

The model is working.  The trees felled by the community aren’t just shipped to far-away shores as cheap, raw logs.  This community is not interested in being another footnote in the history of boom and bust resource exploitation.  In a new woodshop they make beautiful tropical hardwoods into chairs, tables and other furniture.  This means more local jobs and much more money for the community per tree cut. And, it means they do not have to liquidate the forest their people have depended on for thousands of years.

A sink hole or "cenote" filled with water in the middle of the Zona Maya forest as seen from the air

Of course, community members are the best guardians of the forest you could find.  The illegal logging and land-grabbing common in so many tropical forests cannot thrive with an invested, empowered local community watching over it.

Negotiators from 192 countries at the United Nations climate summit in Cancun should not only learn from this example, they should consider carefully how their decisions could affect Mayas and many other forest dependent communities and indigenous peoples around the world.

Community members are earning income from sustainable selective cutting of trees

Of principle importance are the talks to reduce emissions from tropical deforestation and degradation – what policy experts abbreviate as “REDD.”  The concept is fairly simple: rich, developed countries provide funding to help developing countries protect their forests and invest in clean, green development.  In the process, the world benefits since tropical forests are the greatest storehouse of nature’s diversity on Earth.  They’re also critical to counter climate change since deforestation accounts for more climate pollution than all the world’s cars, trucks, trains, planes, and ships combined.

But, the devil is in the details.  As Greenpeace International Executive Director Kumi Naidoo recently observed, REDD done right can help enrich communities and save forests. Done wrong, it can run over human rights and lead to more climate pollution, amounting to little more than a carbon scam.  Recently, safeguards designed to benefit biodiversity and local and indigenous peoples were watered down by negotiators in Cancun.  This is a huge step backwards.  But, there is still a chance to move forward. Ministers in Cancun must realize that they are not just playing with abstract policies on paper – they are making choices that could affect the lives of millions of forest-dependent people around the world. For the sake of our forests, our climate, and indigenous peoples, let us hope they make the right choices.

As future of a fair, effective REDD agreement hangs in the balance Greenpeace is doing more than just hoping.  I am part of a bleary-eyed, sleep-deprived team in Cancun keeping negotiators informed, motivated and (perhaps most importantly) accountable to the world.  Stay tuned as Greenpeace sprints through the finish of the Cancun climate talks.

From Conflict to “Harmony” in the Forest

 

"Spirit Bear" in the Great Bear Rainforest

From coast to coast, many people will watch the debut of the movie “Harmony” on NBC tonight.  If you’re one of them, you’ll see Greenpeace highlighted for its successful work to protect the Great Bear Rainforest in British Columbia.

The story of the Great Bear could be the subject of its own movie.  Years of activism and engagement by a wide range of stakeholders – from green groups and Indigenous Peoples to government officials and industry – are part of the more than decade-long journey that led to the agreement that took effect earlier this year.  While there are still years of hard work ahead to fully implement the agreement, the Great Bear is already a “greenprint” that many point to as a leading model for conservation and conflict resolution the world over.

Greenpeace first started campaigning to expose the destruction of coastal temperate rainforests on the Canadian coast in 1991.  Through much of the 1990s, Greenpeace used headline-grabbing acts of civil disobedience to draw attention to the plight of the coastal temperate rainforests and confront deforestation at its source.

In 1997, Greenpeace, along with other conservation groups, launched an official campaign focused on the Great Bear Rainforest.  As that campaigning gained momentum, large customers of wood products in the U.S., Austria, Belgium, the Netherlands, the U.K. and Germany canceled contracts with coastal rainforest logging companies.

Blockade of Great Bear Rainforest timber imports in EuropeConflict began to transform into “harmony” with the formation of the Rainforest Solutions Project (RSP), a joint initiative of Greenpeace, ForestEthics, Rainforest Action Network and Sierra Club British Columbia.  After years of controversy, industry had to sit down with the RSP.  In turn, government began negotiations with First Nations.  While not as flashy as the stunts and civil disobedience often highlighted by the media, years of intense negotiations and detailed behind-the-scenes work brought us to the landmark achievement we celebrated this year.

This is not the only time we’ve seen conflict prompt parties to get to the negotiation table and forge long-term solutions.  In fact, it is something we see over and over again with Greenpeace campaigns.  From the success of our “Kleercut” campaign that changed Kleenex maker Kimberly-Clark, to the landmark announcement of the Boreal Forest Agreement earlier this year, conflict has turned complacency into urgency, and prompted stakeholders to change business as usual.

We see the same things going on in other forests around the world where our campaigns are making a difference.  Greenpeace has been working for years to expose how the expansion of palm oil and pulp and paper plantations are driving deforestation and climate pollution in the Paradise Forests of southeast Asia.  That work is bearing fruit as companies cut business with rainforest destroyers and pressure builds for long-term solutions.  Want to be part of the next push to tranform conflict to “harmony?”  Click here to add your voice to the growing call for fast food companies to stop serving up rainforest destruction!

For the forest,

-Rolf