Tag Archives: APRIL

APRIL, you can’t fool everyone

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Greenpeace activists celebrate International Day of Forests in San Francisco by inflating a 42 foot tiger holding a banner calling out Indonesia

Some companies just don’t get the hint.  You might claim to be sustainable, you might boast of your membership to corporate sustainability groups, and you might bandy around the United Nations to shore up your “green” credentials.

But the fact is, if you don’t walk the talk, you simply aren’t “green”.

Indonesian pulp and paper giant APRIL, or Asia Pacific Resources International, is one of these.We wrote about it last month, highlighting how APRIL is now the leading driver of deforestation for pulp in Indonesia, despite all its claims of “responsible and best-practice sustainable forestry management”. Continue reading →

Giant Tiger Calls Out Rainforest Destroyer

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Greenpeace activists inflated a 42 foot tiger on San Francisco’s iconic Embarcadero on Thursday, the International Day of Forests. The giant tiger helped send a message about Indonesia’s second largest pulp and paper company, APRIL (Asia Pacific Resources International Limited) which has been destroying huge sections of natural rainforests and tiger habitat.

Over the past few years, you’ve helped us push Indonesia’s largest pulp and paper company , APP, to protect the forest while APRIL is still actively clear cutting the rainforest and draining high carbon peatlands to produce pulp and paper.  Here in the U.S. we can find APRIL’s paper on our store shelves and in office copy rooms, particularly their flagship brand PaperOne. Continue reading →