A fake Shell Oil billboard in Houston, July 19, 2012, reads "You Can't RunYour SUV on Cute, Let's Go."
Early this morning, Greenpeace mounted a satirical billboard near Shell’s Houston headquarters featuring a family of polar bears branded with the slogan “You can’t run your SUV on cute. Let’s Go.”
We chose this ad from the over 10,000 user-generated online submissions to ArcticReady.com, a web collaboration with Yes Lab designed to heighten awareness of Shell’s plan to exploit melting sea ice to drill for oil in Alaska. The site has been up for a month, but as the drill window has come closer users have flocked to the site, registering nearly 2 million pageviews in the past week. Continue reading
Readers, join me and fellow “identity correction” officers from the Yes Lab on a journey to a world in which Royal Dutch Shell does not pretend its plan to drill for oil in the Arctic is a happy, necessary thing. Join me on a trip to a place where Shell tells the truth, where the oil giant says that heading up to one of the last pristine places on earth to do insanely risky industrial work on what amounts to a “trust-us” safety plan is–to put it baldly–nutso.
Journey with me, friends, to Arctic Ready, a satirical website Greenpeace cooked up with Yes Lab to unapologetically speak on behalf of Shell’s Arctic Drilling id about the company’s maniacal profit grab in the Alaskan seas. Come to an imaginary land where Shell gets real and says what its collective brain trust actually thinks: