It’s about time the Detox campaign officially landed on the stylish streets of one of the world’s most high profile fashion centres.

Here in Italy we are celebrating the latest Detox commitment, announced today by the Benetton Group, which owns brands such as Sisley, Playlife and most famously, the United Colors of Benetton.

It’s commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020 comes hot on the heels of similar annoucements from Zara, Mango, Esprit and Levi’s, who responded to waves of pressure from activists and consumers around the world calling for fashion without pollution. Continue reading →