Tag Archives: cattle

Brazilian slaughterhouses sued for Amazon destruction

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Cattle ranch located in Figueirópolis d’Oeste, Mato Grosso State, Brazil.

Life is about to get a whole lot harder for the slaughterhouses in Brazil who are still tied to a business model based on forest destruction and violation of indigenous and labor rights.

IBAMA, the Ministry of Labor, the Federal Public Ministry in the states of Amazonas, Mato Grosso and Rondônia, and the Federal Prosecutor in Amazonas and Rondônia sued 26 slaughterhouses for buying cattle from farms involved in illegalities. The fines for the slaughterhouses total US$ 280 million. Continue reading →

Gucci “bag” a new kind of eco-luxury

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Every time I meet someone and let them know that I work for Greenpeace they usually picture me with a helmet on my head, hanging from a rope or under the pressure of a water hydrant in the middle of the ocean. And every time I arrange a meeting with a top executive from some company to deliver them our demands there is often a look of surprise on their faces when I show up in a suit, minus the helmet and climbing rope. Continue reading →

JBS recommits to Cattle Agreement in the Amazon

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According to the Brazilian government, 62% of deforested areas become grasslands to feed cattle.

This week, Brazilian cattle giant JBS is recommitting to its promises made in the Cattle Agreement of 2009 to help fight Amazon destruction.

JBS has finally published an audit of its supply systems and a work plan to ensure it delivers on the outstanding commitments within the Cattle Agreement.

The work plan reaffirms the objectives of the Cattle Agreement, outlining methodology, dates and the publication of annual audits. JBS has made the workplan available on their site.

Cattle ranching is currently the main driver of deforestation in the Amazon. According to the Brazilian government, 62% of deforested areas become grasslands to feed cattle. Continue reading →

JBS caught red handed again in Brazil

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by Sarah Shoraka

Report The cattle industry is renowned for being the single biggest cause of deforestation globally and a few years ago, Greenpeace confronted the industry’s practices in Brazil. With your help we achieved a huge victory within months of launching the campaign and it seemed the cattle industry was ready to clean up its act.

But Brazilian company JBS, the world’s biggest meat producer, has failed to stick to its promises and has forced us back into the saddle again. Continue reading →