The November 2012 Photo of the Month by Thitima Bunhumasuta shows two women posing in a blue boat at the edge of a waste water pond across from a factory with smoking chimneys. They hold shopping bags bearing the messages ‘Fashion Without Pollution” and “Stop Our Water from Becoming a Fashion Victim.”
Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without pollution.
What an incredible response.
With such an enormous groundswell of people calling on the company to take responsibility for the pollution caused when its clothes are made and washed, it is not surprising that the brand has decided to respond.