Does Apple’s commitment to a ‘coal free’ iCloud have a passport?

Apple promised in May – thanks in part to pressure from its customers and Greenpeace supporters – that all of its data centers would become “coal-free” and powered by 100% renewable energy. However, rumors are circulating about a new data center that Apple is said to be building in Hong Kong. Continue reading

Apple’s growing iCloud: The Good, the Bad, and the Ugly

by Gary Cook, Greenpeace International

Apple’s “iCloud” is making lots of headlines this week, first with new details of renewable energy investment attached to the company’s massive “iCloud” data center in North Carolina, followed a day later by news that Apple has bought land next door to Facebook’s data center in Oregon for a second facility that is likely to be powered by dirty energy. The announcements have drawn a lot of attention because data centers use a huge amount of electricity to deliver our photos, videos, and music to our “iDevices.” Continue reading