The ability of a small group of pioneers to change the world for the better should never be underestimated.
One such group of people is the team at Red Carpet Green Dress, who have been busy over the last weeks and months creating a beautiful gown for the Oscars, which was worn by “Skyfall” and “Pirates of the Caribbean” actress Naomie Harris at last night’s award ceremony.
But this wasn’t just any old dress. This was a dress with a difference.
Aside from being breathtakingly beautiful, the dress – which was created by the exciting young designer Michael Badger with the help of Vivienne Westwood and her haute couture team – was also made to have the smallest possible impact on our equally beautiful planet. The team at Red Carpet Green Dress, founded by Suzy Amis Cameron four years ago for the premiere of her husband James Cameron’s film “Avatar”, have engaged with a number of external experts and consultants including Cradle-to-Cradle and Greenpeace to try and make the dress to the highest environmental standards possible. Continue reading →
The December 2012 Photo of the Month by Christian Åslund turns perspective perpendicular. One of many actions in an imaginative global campaign that got Levi’s to commit to working with their suppliers to stop the release of hazardous chemicals into waterways, Danish activists staged a vertical fashion show on the side of a Levi’s store in Copenhagen.
An activist "model" walks up the side of a Levi's store
I picked the picture for the way the “model” appears close to the camera balanced and poised taking a step forward as the photographers lie flat on the ground to shoot is well balanced and the flash firing brings it all together. Continue reading →
Big brands are forcing consumers to buy clothes containing chemicals that cause toxic water pollution
I gave up most designer labels after my dad bombarded me with snippets from ‘No Logo’ at breakfast every day for a month. Any temptation I might have felt to shop at Abercrombie was quelled by my sister’s peculiarly effective way of reminding my younger self of the retailer’s dubious child labor practices.
The November 2012 Photo of the Month by Thitima Bunhumasuta shows two women posing in a blue boat at the edge of a waste water pond across from a factory with smoking chimneys. They hold shopping bags bearing the messages ‘Fashion Without Pollution” and “Stop Our Water from Becoming a Fashion Victim.”
Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without pollution.
What an incredible response.
With such an enormous groundswell of people calling on the company to take responsibility for the pollution caused when its clothes are made and washed, it is not surprising that the brand has decided to respond.