Greenpeace launched its Detox campaign in the summer of 2011 pressuring the world’s largest fashion retailers to eliminate hazardous chemicals from their manufacturing process. These chemicals wind up in global waterways poisoning drinking water for several international populations. Giant fashion names including Levis, Zara, Victoria’s Secret, H&M and Nike have agreed to detox their products and protect these global water sources. Dutch clothing company G-Star was one of the last companies to budge.
After ten months of #PeoplePowered activities and behind-the-scenes haggling G-Star finally committed to eliminate all uses of hazardous chemicals from its supply chain and products by 2020.
This means that the Dutch denim brand joins the likes of Uniqlo, Benetton and Victoria’s Secret in making a credible Detox commitment in 2013, making it the 15th global corporation to make clear its plans to banish toxic chemicals from the fashion sector.
The announcement is all the sweeter if you consider that just weeks ago the brand was unwilling to improve upon its earlier – March 2012 – rather half-hearted “commitment”. This old offer lacked many of the elements that their new Detox commitment contains: namely, concrete dates for eliminating the worst chemicals, and a transparent process for how the brand will move from its current polluting practices toward toxic-free fashion. Continue reading