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THE WITNESS
Can the same people who brought us search engines, Internet-powered smart phones, and the cloud also help us save the planet from climate change?
At Greenpeace, we think so, which is why we’ve been pushing the technology sector to provide the energy solutions that can help address climate change as a part of our Cool IT campaign since 2009. Continue reading
The race to be the cleanest and greenest in our virtual world is definitely on. Facebook announced today that it is building another data center, a big one, this time in the windy state of Iowa, which currently leads the nation in electricity generated from wind with an eye-popping 25 percent! Continue reading
Thanks to some pressure from Google, the largest utility company in the U.S., Duke Energy, now plans to offer renewable energy to its major customers. This will allow Google, who also announced plans today to double the size of one if its largest data centers, an option to power its cloud with clean energy. Continue reading
The effort to build a world powered by clean energy needs champions in every arena of our economy: activists on the streets, politicians in government, engineers in labs, and corporate leaders in boardrooms. Continue reading
Wind Farm in Texas
Google has begun 2013 with announcements of two significant investments to advance the future of renewable energy and energy efficiency in the United States. Continue reading
Apple promised in May – thanks in part to pressure from its customers and Greenpeace supporters – that all of its data centers would become “coal-free” and powered by 100% renewable energy. However, rumors are circulating about a new data center that Apple is said to be building in Hong Kong. Continue reading
Ever wondered what the Internet looks like? If so, you’re in luck: Google has drawn back the curtains of its data centers, the facilities that compute and store all of our gmail, youtube videos, and searches.
Google’s data center in Hamina, Finland by Connie Zhou
Google’s photos are beautiful. They express the amazing legacy of innovation that technology companies have built in data storage, a legacy we’re hoping they can apply to clean energy. They also convey the massive scale of the data that we’re increasingly sending to the cloud. For three years, Greenpeace has been drawing attention to the fact that all that data requires a massive amount of electricity, but also that companies have the potential to make sure that energy comes from clean sources. Continue reading
Microsoft wants the world to think it has its groove back – that it’s moved beyond the ignominy of the Mac vs. PC Apple ads, Windows 95 and Clippy, the helpful mascot everyone loved so much. Microsoft is looking to the cloud to change its old-fashioned perception, starting with its cloud-centric Windows 8 due out later this month. Microsoft has also made a lot of claims about how clean and green the cloud is, but is the Microsoft cloud still attached to a past energy era? We’ll try to answer that question in this article, and others to come, by comparing Microsoft to Google, one of its main competitors. Continue reading
Google announced it is purchasing 48 megawatts of renewable wind power for US data center
When’s the last time you felt really good about something a corporation has done for the environment?
If you’re like me, it’s probably not recently. Big companies usually grace Greenpeace’s blog for destroying the environment.
Today though, we can feel good about at least one company’s actions: Google announced that it is purchasing 48 megawatts of clean, renewable wind power for its data center in Oklahoma, USA. That’s enough clean energy to power a small city! Continue reading