Tag Archives: indonesian rainforest

APRIL, you can’t fool everyone

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Greenpeace activists celebrate International Day of Forests in San Francisco by inflating a 42 foot tiger holding a banner calling out Indonesia

Some companies just don’t get the hint.  You might claim to be sustainable, you might boast of your membership to corporate sustainability groups, and you might bandy around the United Nations to shore up your “green” credentials.

But the fact is, if you don’t walk the talk, you simply aren’t “green”.

Indonesian pulp and paper giant APRIL, or Asia Pacific Resources International, is one of these.We wrote about it last month, highlighting how APRIL is now the leading driver of deforestation for pulp in Indonesia, despite all its claims of “responsible and best-practice sustainable forestry management”. Continue reading →

TIMELINE: How you persuaded Asia Pulp & Paper to stop cutting down Indonesia’s rainforests

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This morning, Asia Pulp and Paper – the world’s third largest paper and packaging company – announced that it was turning over a new leaf. It’s promised to stop chopping down Indonesia’s rainforests, home to the last tigers and endangered orangutans.

This breakthrough wouldn’t have happened without your help. Thanks to you, we persuaded over 100 of APP’s biggest customers to take their business elsewhere. Here are some of the highlights from the last two years. Continue reading →