Just last week, we announced that U.S. forests are now better protected thanks to the “Roadless Rule”. This week, we’ve got some good news for Indonesia’s rainforests, and the endangered tigers living there.
Thanks to pressure from Greenpeace supporters around the globe, Yum! Brands, the largest restaurant company in the world and parent company of KFC, has released a new set of commitments which could make the paper and packaging it uses much more rainforest-friendly.
Love is in the air. As polarizing as Valentines Day can be, one can’t deny its underlying themes. And I’m not talking about chocolates and flowers. Feel however you want about the holiday, there’s a lot to be said for the power of love and action.
San Diego Orangutans cruise to their local KFC
Greenpeace activists across the country showed a little love to KFCs yesterday- and in return are hoping for a little action. You see; KFC’s relationship to packaging has had a rocky history. In May of 2012, Greenpeace discovered that KFC along with several other companies were junking the jungle. So we started a campaign that spread across the world, to save rainforests from being turned into chicken buckets. Last December, KFC and their parent company Yum! Brands expressed interest in taking an active role in saving rainforests by announcing a new sustainable packaging “policy.” Many fast food competitors have “gone all the way” and committed to policies that protect rainforests from becoming throwaway fast-food wrapping…or anything else in their restaurants. But thus far KFC’s action is little more than an enticing glance from across a crowded room. Continue reading →
KFC’s Colonel Sanders got Dipped into a giant dunk tank of dipping bbq sauce – that was your choice!
The Big Dip’im’ event was part of our ongoing campaign to convince KFC to stop using rainforest materials in their packaging. We promised that if more than 30,000 of you would email KFC’s board of directors, we’d invite you to vote for which sauce to dunk the Colonel in – an event that we live streamed around the world. Continue reading →
Think voting is over? Not so fast! Another big day is coming up on November 15th. It’s the live “The Big Dip’im” when KFC’s Colonel Sanders will be plunged into a giant bucket of his own sauce. Which finger-licking condiment will it be? That’s where you come in. You get to choose which signature sauce we dunk the Colonel in. Help us give KFC a saucy wake-up call. Let them know it’s time to drop rainforest destruction off the menu and give animals like the last 400 Sumatran tigers a shot at survival.
In May, Greenpeace launched a global campaign asking KFC to cut forest destruction out of their products. The good news is, KFC and parent company Yum! brands has finally acknowledged the problem. And, KFC affiliates have started to address this in markets like the United Kingdom and Indonesia. But when it comes to rainforest destruction, acceptance is only the first step. Yum! needs a global policy to give deforestation the boot once and for all.
It’s not just Detroit rooting for the tigers this week. Activists in Denver, L.A. and San Diego took to the streets to tell KFC ‘Stop turning tiger homes into trash!’
In L.A. folks came out in full force, marching through the Century City Mall and residential areas before arriving out front of a KFC on Pico Blvd. Armed with bongo drums, posters, banners and more, our enthusiasm seemed to rub off on passers by.
Onlookers added their faces to our photo petition, urging KFC to cut ties with rainforest destruction and some even joined in the march itself. Folks driving by honked their horns in support. Most of the people we met had no idea that KFC was destroying the rainforest for throwaway packaging, placing numerous animals on the brink of extinction in the process.
San Diego activists prepare for their event
A sad orangutan in Denver is worried about its habitat.
Hundreds of thousands of people like you have helped us get this far by emailing David Novak, the CEO of KFC’s parent company Yum! KFC is on the verge of doing the right thing if only it can be persuaded to go further. Now we’re emailing Yum!’s Board of Directors, to make sure this gets taken seriously. Add your voice to our petition to help save the Indonesia’s tigers.
KFC recently uploaded a new statement to their website called “Sustainable Sourcing and Waste Recovery”. It looked like this could – if properly taken further – be the start of KFC’s response to the campaign that has seen hundreds of thousands of people take action to tell KFC bosses to stop driving the destruction of rainforests.
On a hot September afternoon somewhere outside San Jose, four Greenpeacers hashed out a plan to talk with KFC employees and their managers at a KFC franchise restaurant to raise the issue of KFC’s role in rainforest destruction. This was a new tactic for these eager volunteers: Jesse “the Wizard,” his girlfriend Sara “Sassafras,” Eri “the Ninja” and your humble narrator.
Don’t you wish they’d clean up better outside fast food restaurants? Greenpeace went and did some cleaning, although maybe not the kind you’d expect.
Outside the front of a KFC restaurant in Los Angeles, Greenpeace washed the message “Trashing the Rainforest kfc-secretrecipe.com” into the dirty sidewalks. Using a method called “reverse graffiti”, an art form made popular because it looks like street art but it’s completely non-toxic, Greenpeace power cleaned the sidewalk through a stencil. No paint, no bleach, just pressurized water, carving a message of protest into the layers of well-trodden industrial grime.
Kentucky Fried Chicken, owned by the corporate fast food megalith Yum! Brands, uses paper pulp for their throw away packaging from Asia Pulp and Paper, a company responsible for pulping the last of Indonesia’s ancient forests. One of the most bio-diverse places in the world, the destruction of this forest puts hundreds of species in danger of extinction. Orangutans, Sumatran tigers, and the largest flower in the world are all threatened as their habitat disappears.
Hopefully, just like the clean graffiti in LA, our message to KFC will literally be clean and clear: KFC needs to end its relationship with rainforest destruction.
Demand that KFC clean up their act. Sign this petition today demanding a comprehensive anti-deforestation policy from Yum!
Greenpeace asks KFC and Yum! brands to halt rainforest destruction to produce throwaway packaging
YUM’s David Novak is being awarded best CEO of the year tonight at a dinner event at New York’s stock exchange. This won’t be a surprise in corporate circles; after 15 years at YUM! Brands and releasing his own book on management ‘Taking People with You’, Novak is known for his leadership.
We have to question though what real leadership actually looks like, as YUM!, the company group Novak leads, seems to have no problem with rainforests being trashed for KFC’s throw away packaging. Continue reading →