By Oliver Knowles, Greenpeace International
Multi-million dollar US advertising campaign to promote unsustainable canned tuna collapses
In March, just a year after the launch of a planned three-year, multi-million dollar advertising push to try and increase sales of unsustainable canned tuna in the US, the “Tuna the Wonderfish” advertising campaign – funded by US tuna companies and executed by the US industry lobby group National Fisheries Institute (NFI) – has collapsed, having already spent a staggering $20 million dollars (15 million euros) of a planned $60 million budget.