Tag Archives: sustainable tuna

Don’t go building us up…

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…just to let us down, Chicken of the Sea.  Those of us at Greenpeace who dedicate our work to promoting sustainable fishing practices were on the edge of our seats awaiting the notable canned tuna company’s debut sustainability report.  Unfortunately, we got our hopes up for nothing. Most of the issues about which we’re most dismayed regarding the company’s practices were largely ignored in the report. Below is a reaction from Casson Trenor, senior markets campaigner, who spends his days fighting for our oceans. Continue reading →

“Tuna the Wonderfish” not so wonderful after all

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By Oliver Knowles, Greenpeace International

Multi-million dollar US advertising campaign to promote unsustainable canned tuna collapses

In March, just a year after the launch of a planned three-year, multi-million dollar advertising push to try and increase sales of unsustainable canned tuna in the US, the “Tuna the Wonderfish” advertising campaign – funded by US tuna companies and executed by the US industry lobby group National Fisheries Institute (NFI) – has collapsed, having already spent a staggering $20 million dollars (15 million euros) of a planned $60 million budget.

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