by James Turner
Shell has spent billions trying to persuade the world that Arctic drilling is not as obscene as it really is. The company opens its giant war chest every time it needs to put a message in front of the public, or wants to gain access to a certain politician. Shell is trying to hide the fact that it is exploiting global warming to drill for more of the oil that is causing global warming in the first place. You can see why that’s a message it would like to keep quiet.
That’s why we decided to get creative. For the past few months we’ve been working with the Yes Lab to design an entirely positive, enthusiastic campaign for Arctic drilling. We’re using Shell’s actual advertising slogan – Let’s Go – to tell it like it really is. If you’re ignoring scientists and trampling over the natural world to make billions in profit, why hide it? Ignoring the greatest threat that humanity has ever faced to boost your quarterly results? Let’s Go! Continue reading