Love is in the air. As polarizing as Valentines Day can be, one can’t deny its underlying themes. And I’m not talking about chocolates and flowers. Feel however you want about the holiday, there’s a lot to be said for the power of love and action.
Greenpeace activists across the country showed a little love to KFCs yesterday- and in return are hoping for a little action. You see; KFC’s relationship to packaging has had a rocky history. In May of 2012, Greenpeace discovered that KFC along with several other companies were junking the jungle. So we started a campaign that spread across the world, to save rainforests from being turned into chicken buckets. Last December, KFC and their parent company Yum! Brands expressed interest in taking an active role in saving rainforests by announcing a new sustainable packaging “policy.” Many fast food competitors have “gone all the way” and committed to policies that protect rainforests from becoming throwaway fast-food wrapping…or anything else in their restaurants. But thus far KFC’s action is little more than an enticing glance from across a crowded room. Continue reading