Rooting for the Tigers

It’s not just Detroit rooting for the tigers this week. Activists in Denver, L.A.  and San Diego took to the streets to tell KFC ‘Stop turning tiger homes into trash!’

In L.A. folks came out in full force, marching through the Century City Mall and residential areas before arriving out front of a KFC on Pico Blvd. Armed with bongo drums, posters, banners and more, our enthusiasm seemed to rub off on passers by.

Onlookers added their faces to our photo petition, urging KFC to cut ties with rainforest destruction and some even joined in the march itself. Folks driving by honked their horns in support. Most of the people we met had no idea that KFC was destroying the rainforest for throwaway packaging, placing numerous animals on the brink of extinction in the process.

San Diego activists prepare for their event

A sad orangutan in Denver is worried about its habitat.

Hundreds of thousands of people like you have helped us get this far by emailing David Novak, the CEO of KFC’s parent company Yum! KFC is on the verge of doing the right thing if only it can be persuaded to go further. Now we’re emailing Yum!’s Board of Directors, to make sure this gets taken seriously. Add your voice to our petition to help save the Indonesia’s tigers.

What about the tigers, Novak?

Greenpeace asks KFC and Yum! brands to halt rainforest destruction to produce throwaway packaging

YUM’s David Novak is being awarded best CEO of the year tonight at a dinner event at New York’s stock exchange. This won’t be a surprise in corporate circles; after 15 years at YUM! Brands and releasing his own book on management ‘Taking People with You’, Novak is known for his leadership.

We have to question though what real leadership actually looks like, as YUM!, the company group Novak leads, seems to have no problem with rainforests being trashed for KFC’s throw away packaging. Continue reading

KFC Executives Have Their Heads in a Bucket

KFC Napkins Tied to Rainforest Destruction

Earlier today we released a report exposing KFC for driving rainforest destruction and pushing tigers toward extinction.

Sadly, KFC executives have responded by putting a big bucket of denial on their heads.
The company first said that 60% of their packaging in the US comes from “sustainable” sources.  Then, they said it was 80%.  Hmmm.  Then, they started to claim that they don’t buy from Asia Pulp & Paper (APP) in the UK or US.

There are so many things wrong with this statements, we’re going to have to take them one by one. Continue reading