'Detox' Zara Day Of Action, Istanbul
Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following eight days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people power in action. Continue reading
There’s a good reason even the ‘mannequins’ are walking out of Zara’s stores in protest. Zara has a toxic little secret… and it’s in the clothes. Certain clothing items have been tested in an independent labratory and been found to contain hazardous chemicals, some of which can even break down to become hormone-disrupting and cancer-causing substances when released into the environment. It’s nasty stuff. Continue reading
Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without pollution.
What an incredible response.
With such an enormous groundswell of people calling on the company to take responsibility for the pollution caused when its clothes are made and washed, it is not surprising that the brand has decided to respond.
What are you wearing today? Touch it. Go on. What does it feel like? Yes, you’re touching a piece of clothing. You’re touching a type of fabric. You’re touching a fashion choice. And yet, there’s more to it: You’re also touching a story. Because every piece of clothing – in your wardrobe, in my wardrobe, in everyone’s wardrobe – has a story.
Right now, fashion brands are writing this story for us. It features public waterways that are being treated like private sewers. It features poisoned rivers. It features hazardous, persistent and hormone-disrupting chemicals that can cause serious damage to ecosystems and livelihoods. Continue reading